• Matt Goodwin

    Matt Goodwin

    Managing Director

    Matt Goodwin

    Matt Goodwin

    Managing Director

    Matt is a founder and Managing Director of Architecture Initiative, providing commercial and strategic direction to the practice, whilst remaining involved in design band project delivery.

    Matt cut his professional teeth at Norman & Dawbarn, an international practice with offices in Africa, the Middle East and London, working on a broad range of public and private sector work, specialising in large scale central London residential and education projects.

    In 2000, he was appointed as Managing Director of GHM Rock Townsend, an 80 strong practice with three UK offices, where he was instrumental in a company re-structure and the expansion of the London office, focusing on public sector clients. Matt also established a highly successful joint venture business Mentor, with FaulknerBrowns Architects, addressing the education sector, delivering over £400 million of projects over a four year period.

    Matt has received numerous industry awards for education and workplace schemes from organisations including RIBA / LSC, British Council for School Environments and British Council of Offices.

    Alongside the management and design roles with AI, Matt also undertakes private development work and has recently started to engage in thought leadership and writing.

  • Lee Mainwaring

    Lee Mainwaring

    Design Director

    Lee Mainwaring

    Lee Mainwaring

    Design Director

    Upon graduating from the University of Westminster and Kingston University London at age 24, Lee was one of the youngest RIBA chartered architects in the country.

    His career rapidly developed whilst at Rock Townsend, where he became an associate architect two years later and led the design and delivery of projects totaling over £80m across varied typologies and sectors. This included prestigious built work for clients such as Speedo Swimming Pool and the University of Westminster’s Marylebone campus redevelopment.

    It was this design flare and aptitude for both the creative and commercial success of the studio’s most significant projects that meant Lee went on to become one of the founding partners of Architecture Initiative as their Design Director at age 28.

    During the last four years Lee has gone on to lead the design of over 200 projects across all RIBA stages, and is responsible for directing the creative output of the studio’s £500m+ portfolio.

    Lee has a particular interest for delivering mixed-use schemes in challenging urban contexts to create buildings with a bold aesthetic whilst appropriate for the area and fluently incorporating end-user and client aspirations.

    He ensures that good design is at the forefront of every project.

  • Rowan Parnell

    Rowan Parnell

    Operations Director

    Rowan Parnell

    Rowan Parnell

    Operations Director

    Rowan is a Founding Director of Architecture Initiative working across design, job-running, and practice management for a complex portfolio of projects. He is also responsible for the effective operation of the studio, BIM implementation as well as staff welfare and professional development.

    Keen to support the profession, He mentors younger practitioners through the RIBA / Construction Industry Council’s FLUID Diversity Mentoring Programme.

    Rowan gained significant experience in both the design and delivery of major education and residential projects as a Project Architect at GHM Rock Townsend Architects, working with multiple stakeholders, undertaking detailed consultation and ensuring that all parties were represented in the design process. Notable projects completed there include the University of Westminster’s Marylebone campus, St Michael’s Primary School in Enfield and Culloden Primary School in East London.

  • Craig Shanley

    Craig Shanley

    Associate

    Craig Shanley

    Craig Shanley

    Associate

    Having first worked alongside the Directors at GHM Rock Townsend, Craig became Architecture Initiative’s first employee and has developed into a key member of the team. He has developed a broad range of skills at all project stages but is predominantly involved in the strategic design and development of projects, specialising in planning.

    Due to his efficient, creative and critical thinking, Craig has been involved in most of the projects within the office at one stage or another. Being part of the leadership team, Craig leads a flexible team on complex large scale projects, co-ordinating design and securing successful planning outcomes. He also has had a huge impact and a continued responsibility for the graphic style, appearance and creative output of the studio.

    Craig’s outgoing personality has a big influence on the daily life and running of the studio and is also put to good use promoting the practice to the wider world.

  • Anna Jeffery

    Anna Jeffery

    Associate

    Anna Jeffery

    Anna Jeffery

    Associate

    Anna, a qualified Australian Architect, joined the team in 2015 from Squire and Partners, having previously worked in Melbourne for SJB Architects for five years gaining valuable experience across a number of sectors and stages of the design process.

    Anna has made a big impact in her short time with the practice and has recently been promoted to the leadership team concentrating on the design and delivery of projects to planning.

    Anna has also taught at University of Melbourne and Monash University and was the chair of the editorial committee for the Institute of Australian Architects.

    AI are encouraging Anna to continue to spread her knowledge and enthusiasm for architecture through teaching and mentoring the UK.

  • James Pooley

    James Pooley

    Associate

    James Pooley

    James Pooley

    Associate

    James joined the team from Stantec (Anshen + Allen) to lead the technical delivery of AI projects across the portfolio, and is leading his first major project for the practice at Northampton International Academy – the largest new Free School in the UK.

    As part of the leadership team James also shares responsibility for effective project resourcing and management as well as setting and maintaining technical standards.

    Whilst at Anshen + Allen, James led the refurbishment of the Grade II* listed Canadian High Commission in Trafalgar Square.

  • Dan Donnelly

    Associate

    Dan Donnelly

    Dan Donnelly

    Associate

    Dan Donnelly joined the team in January 2018 and will be a leader in both design and delivery of major projects.

    Prior to joining Architecture Initiative, Dan worked as Associate Architect at Carey Jones Chapman Tolcher (CJCT) where he honed his skills in designing and delivering complex large-scale projects such as the Kingston Gasworks / Queenshurst Development and the 140 Wales Farm Road / Perfume Factory, Acton. 

    Dan is able to approach any design with his cross-sector knowledge skills and with a passion for good design. He is a highly original thinker and a skilled presenter of both conceptual and technical information.

    In his spare time, Dan is a keen cyclist and an active supporter of homeless charities in London.

  • Ellie Sharpe

    Head of Marketing and New Business

    ELLIE

    Ellie Sharpe

    Head of Marketing and New Business

    Ellie joined Architecture Initiative in 2018 and is responsible for marketing, brand, communications, internal culture and business development. Ellie has extensive experience in delivering results driven B2B and consumer marketing experiences. Prior to joining AI, Ellie worked at specialist mixed-use developer U+I, executing the company re-brand across several communications and marketing channels and establishing a provocative thought leadership platform that contributed to the company winning various awards.

    Before entering the world of development and design, Ellie was a professional ballet dancer, performing with some of the world’s most prestigious ballet companies, including English National Ballet, Birmingham Royal Ballet and Bayerisches Staatsballett (Munich).

  • Janita Han

    Janita Han

    Architect

    Janita Han

    Janita Han

    Architect

    Janita joined AI in 2015 after periods working with DSDHA and FAT Architecture, notably working on Alain de Botton’s “Living Architecture” initiative alongside Grayson Perry, and the BBC Production Village in Cardiff.

    Janita trained in Singapore, the Netherlands and the Architectural Association.

    She has highly developed detailed design and technical detailing skills, which have already had an influence on the work of the AI Studio.

    Janita has been working to develop the detailed design of Northampton International Academy, the largest new Free School in the UK, and is currently engaged in the development of a series of residential projects in West London for a private developer/client.

    She also uses her skills to review and enhance projects across the studio and her input is well respected by the studio team

  • Jiri Richter

    Jiri Richter

    Architect

    Jiri Richter

    Jiri Richter

    Architect

    Jiri joined the Studio late in 2015, from Stefan Bradley Architects, having trained in the Czech Republic and Brighton. He has gained valuable experience in a number of practices across Europe including, Brussels, Zurich, Barcelona, Brno and of course London.

    Jiri brings with him considerable technical skill, an unusually well developed understanding of 3D design and excellent BIM skills which have been put to effect use on a number of projects in the AI studio, including the mixed use re-development of Fulham Police Station and Kingstons House.

    Jiri is a determined and committed individual who works at pace and with passion for design, which has made him stand out during his time with the practice.

  • Viqui Sanchez

    Victoria Sánchez

    Architect

    Viqui Sanchez

    Victoria Sánchez

    Architect

    Victoria joined AI in the spring of 2017 after gaining valuable experience at Squire and Partners, where she worked as Project Associate on the high-profile Chelsea Barracks project. 

    Victoria is passionate about architecture, enjoys the challenges of detailed design and delivering high-quality buildings. Her inherent enthusiasm and organised approach to her work is already having a very positive interest in the studio and on the projects, she is leading.

    Delivering Quality design and effective communication are what makes Victoria ’tick’. She enjoys the freedom of concept design and hand sketching alongside her well-established technical skills, mentoring less experienced members of the studio and helping to promote the highly collaborative ethos of AI.

  • David Brook

    Architect

    David Brook

    David Brook

    Architect

    David joined the studio in June 2018 from Nicholas Hare Architects. Besides being part of our Senior Architect team David also shares his expertise on BIM and CDM having previously additionally adopted the guise of a BIM Manager and Principal Designer while being an Architect.

    David has extensive experience in the delivery of educational projects from concept to completion and gained experience across a number of further sectors including commercial offices & labs, hotels, and theatres; including full BIM level 2 and COBie delivery on the refit of UCL’s Bloomsbury Theatre

    To alleviate his mind from the days happenings David enjoys to cook and slowly teaches himself the guitar in the evenings. He usually gets a couple of outings skiing in each year too.

  • Paul Unett

    Architect

    Paul Unett

    Paul Unett

    Architect

    Paul joined the team after gaining valuable experience at Rivington Street Studio, were he worked as a Project Architect and BIM Manager on numerous Educational projects from Tender to Construction stage.

    He has gained valuable multiple sector experience in the UK and Canada; including the delivery of the iconic Leeds RERF; which includes a 40m tall wooden structure and one of Europe’s largest green living walls.

    Another fun fact in 2012 Paul made a World Record attempt to cycle 18000 miles around the world.

  • Feras El Attar

    Architect

    Feras

    Feras El Attar

    Architect

    Feras trained at the Bartlett and the AA, joining Architecture Initiative after several years at Allies and Morrison and SOM. Feras has worked on projects across numerous sectors, from high-end and affordable residential schemes, to large commercial developments and cultural projects.

    Outside the studio, Feras enjoys travelling as well as making the most of living in London, exploring new eateries and exhibitions.

  • Marcin Chmura

    Architect

    MARCIN

    Marcin Chmura

    Architect

    Born in Canada, Marcin graduated in 2011 from the University of Toronto’s Bachelor of Architectural Science programme. Due to his broad interest in architecture, art, theatre, and literature Marcin was attracted to London’s diverse architecture scene and relocated to complete his Masters in Architecture (RIBA Part 2) at The Bartlett.

    Upon graduating Marcin’s first role was at Foster & Partners where he was engaged in international infrastructure and mixed-use projects. Marcin went on to join Populous where he worked on the Tottenham Hotspurs Stadium (THFC) before becoming part of the team at Architecture Initiative. Marcin continues to pursue his Part 3 Qualification currently focusing on the practice’s Penwith Road scheme in Wandsworth.

  • Muneeb David

    Architect

    Muneeb

    Muneeb David

    Architect

    Muneeb is passionate about design and well-crafted spaces. He has increasingly become interested in architecture which transcends aesthetics and creates social value. After studying directly under the tutelage of David Greene of Archigram at Oxford Brookes, (where he developed a ‘never compromise’ attitude) he has worked on many workplace projects, developing specific skills in re-imagining and refurbishing existing building to maximise their potential. Recently, he has been working on mixed-use schemes and growing his knowledge of new-build schemes.

    Outside the studio, Muneeb is an obsessive road cyclist and enjoys eating and cooking, as well as traveling.

  • Marco Monti

    Architect

    MARCO 2

    Marco Monti

    Architect

    Marco graduated from the Politecnico di Milano in 2006 before moving to Japan for his first professional experience, as part of the European exchange programme ‘Vulcanus’. On returning to Italy, Marco worked in Milan before joining the Renzo Piano Building Workshop in Genova, where he was involved in the design of the ‘Centro Botín’, an art and cultural centre in the northern Spanish city of Santander. Marco subsequently moved to Santander and for over three years contributed to the construction of this complex cultural project. He moved to London in 2016 to join SOM as a Senior Technical Architect, working on several residential and mixed-used developments in the UK and abroad.

    Marco loves surfing and whenever possible tries to get out of London to catch the waves.

  • Rob Dutton

    Rob Dutton

    Architectural Assistant

    Rob Dutton

    Rob Dutton

    Architectural Assistant

    Rob joined AI in 2016 after completing his RIBA Part 2 studies at Westminster and completing a period working for Capita. He has been developing his professional skills working on a number new build school projects and is currently engaged on the planning stage design of a residential development in Tooting.

    Rob has well developed set of BIM skills which he is putting to good use and fancies himself as a mixologist, inventing a branded AI cocktail at a recent in-house function.

    Rob’s broader interests extend to research, teaching, curating and publishing.

  • Simon Shillito

    Simon Shillito

    Architectural Assistant

    Simon Shillito

    Simon Shillito

    Architectural Assistant

    Simon’s unusual route into architecture, encompassing fine art, mechanics and digital design brings a practical creative ability to his work with Architecture Initiative.

    He primarily works on the later project stages during the design development and delivery and is building a reputation for providing well co-ordinated, accurate information for contractors.

    Simon’s broader interests include virtual design, kinetic sculpture and portraiture. It is no surprise that Simon has recently bought a canal boat and is currently fitting it out as a new home for his family in Central London.

  • Jo Peycheva

    Architectural Assistant

    Jo Peycheva

    Jo Peycheva

    Architectural Assistant

    Recently graduated from Kingston University, Jo joined AI in the summer of 2018. She has always thrived in a creative environment, which can be seen in all aspects of her work, in particular, her freehand sketching ability.

    Jo is currently working across a variety of mixed-use projects, applying confident graphics abilities, hand sketching and design work.

  • Antonio Cavallo

    Antonio Cavallo

    Visualiser

    Antonio Cavallo

    Antonio Cavallo

    Visualiser

    Antonio originates from Puglia, in the south east of Italy. He is the company visualiser/ magician who works across most of the AI portfolio at every project stage from initial feasibility through to planning.

    Antonio is a highly talented individual who has had a big influence on the way AI designs are developed and visualised and then presented back to clients, planners and design teams.

  • Lucy Maughan

    Lucy Maughan

    Architectural Assistant

    Lucy Maughan

    Lucy Maughan

    Architectural Assistant

    Lucy joined AI in Spring 2016 from Foster and Partners where she gained valuable large project experience which she is applying in her new role.

    Lucy has an organised mind and has already been instrumental in completing information to accompany a major mixed use project, construction tender pack. She will be broadening her experience across all of the work in the studio as she finds her feet and explores her ability and potential.

  • Jenny Liu

    Studio Manager

    Jenny

    Jenny Liu

    Studio Manager

    Jenny has over 10 years’ experience working in architecture practices in London. She joined AI in 2018 and is the Studio Manager and EA to the Managing Director. Her role is to ensure the smooth running of the office on a day-to-day basis.