• Matt Goodwin

    Managing Director

    Matt Final

    Matt Goodwin

    Managing Director

    Matt is a founder and Managing Director of Architecture Initiative, providing commercial and strategic direction to the practice, whilst remaining involved in design band project delivery.

    Matt cut his professional teeth at Norman & Dawbarn, an international practice with offices in Africa, the Middle East and London, working on a broad range of public and private sector work, specialising in large scale central London residential and education projects.

    In 2000, he was appointed as Managing Director of GHM Rock Townsend, an 80 strong practice with three UK offices, where he was instrumental in a company re-structure and the expansion of the London office, focusing on public sector clients. Matt also established a highly successful joint venture business Mentor, with FaulknerBrowns Architects, addressing the education sector, delivering over £400 million of projects over a four year period.

    Matt has received numerous industry awards for education and workplace schemes from organisations including RIBA / LSC, British Council for School Environments and British Council of Offices.

    Alongside the management and design roles with AI, Matt also undertakes private development work and has recently started to engage in thought leadership and writing.

  • Rowan Parnell

    Operations Director


    Rowan Parnell

    Operations Director

    Rowan is a Founding Director of Architecture Initiative working across design, job-running, and practice management for a complex portfolio of projects. He is also responsible for the effective operation of the studio, BIM implementation as well as staff welfare and professional development.

    Keen to support the profession, He mentors younger practitioners through the RIBA / Construction Industry Council’s FLUID Diversity Mentoring Programme.

    Rowan gained significant experience in both the design and delivery of major education and residential projects as a Project Architect at GHM Rock Townsend Architects, working with multiple stakeholders, undertaking detailed consultation and ensuring that all parties were represented in the design process. Notable projects completed there include the University of Westminster’s Marylebone campus, St Michael’s Primary School in Enfield and Culloden Primary School in East London.

  • Lee Mainwaring

    Design Director

    Lee Final

    Lee Mainwaring

    Design Director

    Upon graduating from the University of Westminster and Kingston University London at age 24, Lee was one of the youngest RIBA chartered architects in the country.

    His career rapidly developed whilst at Rock Townsend, where he became an associate architect two years later and led the design and delivery of projects totaling over £80m across varied typologies and sectors. This included prestigious built work for clients such as Speedo Swimming Pool and the University of Westminster’s Marylebone campus redevelopment.

    It was this design flare and aptitude for both the creative and commercial success of the studio’s most significant projects that meant Lee went on to become one of the founding partners of Architecture Initiative as their Design Director at age 28.

    During the last four years Lee has gone on to lead the design of over 200 projects across all RIBA stages, and is responsible for directing the creative output of the studio’s £500m+ portfolio.

    Lee has a particular interest for delivering mixed-use schemes in challenging urban contexts to create buildings with a bold aesthetic whilst appropriate for the area and fluently incorporating end-user and client aspirations.

    He ensures that good design is at the forefront of every project.

  • Craig Shanley



    Craig Shanley


    Having first worked alongside the Directors at GHM Rock Townsend, Craig became Architecture Initiative’s first employee and has developed into a key member of the team. He has developed a broad range of skills at all project stages but is predominantly involved in the strategic design and development of projects, specialising in planning.

    Due to his efficient, creative and critical thinking, Craig has been involved in most of the projects within the office at one stage or another. Being part of the leadership team, Craig leads a flexible team on complex large scale projects, co-ordinating design and securing successful planning outcomes. He also has had a huge impact and a continued responsibility for the graphic style, appearance and creative output of the studio.

    Craig’s outgoing personality has a big influence on the daily life and running of the studio and is also put to good use promoting the practice to the wider world.

  • Anna Jeffery



    Anna Jeffery


    Anna, a qualified Australian Architect, joined the team in 2015 from Squire and Partners, having previously worked in Melbourne for SJB Architects for five years gaining valuable experience across a number of sectors and stages of the design process.

    Anna has made a big impact in her short time with the practice and has recently been promoted to the leadership team concentrating on the design and delivery of projects to planning.

    Anna has also taught at University of Melbourne and Monash University and was the chair of the editorial committee for the Institute of Australian Architects.

    AI are encouraging Anna to continue to spread her knowledge and enthusiasm for architecture through teaching and mentoring the UK.

  • James Pooley



    James Pooley


    James joined the team from Stantec (Anshen + Allen) to lead the technical delivery of AI projects across the portfolio, and is leading his first major project for the practice at Northampton International Academy – the largest new Free School in the UK.

    As part of the leadership team James also shares responsibility for effective project resourcing and management as well as setting and maintaining technical standards.

    Whilst at Anshen + Allen, James led the refurbishment of the Grade II* listed Canadian High Commission in Trafalgar Square.

  • Janita Han



    Janita Han


    Janita joined AI in 2015 after periods working with DSDHA and FAT Architecture, notably working on Alain de Botton’s “Living Architecture” initiative alongside Grayson Perry, and the BBC Production Village in Cardiff.

    Janita trained in Singapore, the Netherlands and the Architectural Association.

    She has highly developed detailed design and technical detailing skills, which have already had an influence on the work of the AI Studio.

    Janita has been working to develop the detailed design of Northampton International Academy, the largest new Free School in the UK, and is currently engaged in the development of a series of residential projects in West London for a private developer/client.

    She also uses her skills to review and enhance projects across the studio and her input is well respected by the studio team

  • Jiri Richter



    Jiri Richter


    Jiri joined the Studio late in 2015, from Stefan Bradley Architects, having trained in the Czech Republic and Brighton. He has gained valuable experience in a number of practices across Europe including, Brussells, Zurich, Barcelona, Brno and of course London.

    Jiri brings with him considerable technical skill, an unusually well developed understanding of 3D design and excellent BIM skills which have been put to effect use on a number of projects in the AI studio, including the mixed use re-development of Fulham Police Station and Kingstons House.

    Jiri is a determined and committed individual who works at pace and with passion for design, which has made him stand out during his time with the practice.

  • Simon Shillito

    Architectural Assistant


    Simon Shillito

    Architectural Assistant

    Simon’s unusual route into architecture, encompassing fine art, mechanics and digital design brings a practical creative ability to his work with Architecture Initiative.

    He primarily works on the later project stages during the design development and delivery and is building a reputation for providing well co-ordinated, accurate information for contractors.

    Simon’s broader interests include virtual design, kinetic sculpture and portraiture. It is no surprise that Simon has recently bought a canal boat and is currently fitting it out as a new home for his family in Central London.

  • Cristina Benn

    Architectural Assistant


    Cristina Benn

    Architectural Assistant

    Cristina completed a BA in Architecture and Part 1 internship with Architecture Initiative in 2015. She re-joined the team after completing her Masters in Architecture at University College of Dublin in 2016.

    Interested in a user focused approach to design, she assists the team in both mixed use and residential schemes. She has a keen interest in master planning, conservation and regeneration of abandoned spaces. Having completed a laser cutting and 3D printing course in 2014, her passion for design and detail extends into furniture, fashion, illustration and graphic design.

  • Antonio Cavallo



    Antonio Cavallo


    Antonio originates from Puglia, in the south east of Italy. He is the company visualiser/ magician who works across most of the AI portfolio at every project stage from initial feasibility through to planning.

    Antonio is a highly talented individual who has had a big influence on the way AI designs are developed and visualised and then presented back to clients, planners and design teams.

  • Lucie Peacock

    Architectural Assistant


    Lucie Peacock

    Architectural Assistant

    Lucie joined AI in 2015 as a Part 1 Architectural Assistant and has shown considerable talent and ability in the work she has undertaken, primarily working on the development of early stage feasibilities and planning stage design.

    She has highly developed presentation skills and is starting to have an influence on project designs as she gains confidence in her position.

    Lucie trained at Nottingham Trent University and has previously worked for BDP.

  • Josh Hunt

    Architectural Assistant

    Josh Final

    Josh Hunt

    Architectural Assistant

    Josh joined AI in Summer 2015, having previously worked at Matthew Eyles Architects as a Part 1 student and has grown in confidence over the period he has been with the practice.

    He has worked on numerous projects where he has developed his skills and knowledge and he is currently working directly with the directors on the design and delivery of a major school development in Kent for Rydon Construction where he is having a significant input and influence.

  • Maria Tam

    Architectural Assistant


    Maria Tam

    Architectural Assistant

    Maria joined the studio in late 2016, bringing her invaluable experience in university and office design, after working four years with NBBJ Architects. Whilst there she was heavily involved with the Science & Education sector, and worked on a mixed-use building for the Cambridge Biomedical Campus, containing a hospital, hotel, conference centre and education spaces. Having also worked on housing and masterplanning, she is now gaining a breadth of experience across a number of sectors in the Architecture Initiative studio.

    Maria uses her considerable skills and considerate approach, striking the right balance between analysis and design, when working on projects. She is intrigued by the digital side of architecture and works with developing design tools around encouraging connectivity and collaboration in the field. She finds it fascinating how new technology allows us to be analytical about space and become more aware of the user’s point of view.

    Living in London, Maria embraces the variety of cultural events, especially art and live music, and having grown up in New Zealand, she calls flip-flops “jandals”.

  • Tanya Anand

    Architectural Assistant


    Tanya Anand

    Architectural Assistant

    Tanya joined the team in the winter of 2016 as a Part 1 Assistant upon completing her studies at Central Saint Martins. Tanya is currently working across a variety of mixed use projects, applying confident graphic abilities, hand sketching and design work.

    She has experience in 1:1 construction and particularly enjoys hands-on projects. She is interested in the interplay between technology and architecture and more specifically, how we can enhance the way we live through artificial intelligence.

  • Rob Dutton

    Architectural Assistant


    Rob Dutton

    Architectural Assistant

    Rob joined AI in 2016 after completing his RIBA Part 2 studies at Westminster and completing a period working for Capita. He has been developing his professional skills working on a number new build school projects and is currently engaged on the planning stage design of a residential development in Tooting.

    Rob has well developed set of BIM skills which he is putting to good use and fancies himself as a mixologist, inventing a branded AI cocktail at a recent in-house function.

    Rob’s broader interests extend to research, teaching, curating and publishing.

  • Lucy Maughan

    Architectural Assistant


    Lucy Maughan

    Architectural Assistant

    Lucy joined AI in Spring 2016 from Foster and Partners where she gained valuable large project experience which she is applying in her new role.

    Lucy has an organised mind and has already been instrumental in completing information to accompany a major mixed use project, construction tender pack. She will be broadening her experience across all of the work in the studio as she finds her feet and explores her ability and potential.

  • Malina Dabrowska

    Architectural Assistant


    Malina Dabrowska

    Architectural Assistant

    Malina graduated from Bartlett School of Architecture in 2013 and joined Architecture Initiative in 2014 after spells with two different architectural practices. She is currently studying for her Masters Degree at Bartlett but maintains contact with AI – working in the practice part time when it fits in with her studies.

    During her undergraduate degree Malina developed an interest for furniture design, which was apparent in her third year dissertation and design work. Since joining AI she has been challenged to produce high quality, detailed work that has greatly improved her time management and teamwork skills.

    Malina is also adopting greater responsibility, which has allowed her to have more control over the design process and relate the interests she developed during her undergraduate studies.